When designing your WordPress website, the first choice you need to make is whether you will buy a ready-made theme or have someone design you a custom one. Buying or even installing a free WordPress may sound appealing, especially in terms of cost. Even more, most of the theme creators advertise that their solution is plug-and-play – all you need to do is click “install” and then add your content. In reality, such themes are often buggy and their maintenance might end up costing you more than paying for a WordPress custom theme design from the very beginning. Plus, there is always the matter of being unique, which is what all businesses should aim for. When you are purchasing such a theme, you can’t know how many similar companies are already using and this is extremely detrimental to your brand image.